公共关系是社会经济发展的伴生物,也是社会组织的一种关系资产。在中国“入世”、与国际接轨、企业注重信誉管理、提升核心竞争力,政府重塑形象、构建服务型政府,整个社会强调以人为本、协调发展的科学发展观的现实背景下,公关市场显示了极强的生命力。以人本、形象、协调、传播为表征的公关服务,支撑其运作的是强大的文化力。有文化才有市场,公关市场推介的核心是文化产品。 Public relations is a companion to socio-economic development and a kind of relational asset of social organizations. Under the background of China’s accession to the WTO, international standards, enterprises’ emphasis on credit management, promotion of core competitiveness, government reshaping the image, building a service-oriented government and the entire society emphasizing the people-oriented and coordinated development of the scientific concept of development, the public relations market shows Extreme vitality. With people-oriented, image, coordination and communication as the representation of public relations services, to support its operation is a strong cultural force. Only culture has a market, PR market is the core of cultural products.