“媒体”这个称谓从90年代出现至今,不过十余年,差不多是与“广告”在同一时期兴起的,与“整合”、“策划”、“传播”这些词汇一起发扬光大的。毋庸多言,谁都能看出这些词汇之间有着千丝万缕的联系。这些词捆绑在一起,大言之,能透视一个时代经济发展、体制变革的历程;小言之,也至少记载了一个行业的崛起与进步。 The term “media” has been around since the 90s, but more than a decade has been around in the same period as “advertising ”, with “integration”, “planning”, “communication” These words together to carry forward. Needless to say, no one can see that these words are inextricably linked. These words are bundled together. In a word, they can reveal the course of economic development and institutional reform in an era; at least, they also record the rise and progress of an industry.