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当奥运正式进入北京时间时,我们需要总结奥运营销中的一些成败得失,化启示为行动。什么样的企业和产品适合奥运营销什么是奥运营销?笔者认为奥运营销是借助各种与奥运相关的内容
When the Olympic Games officially enters Beijing, we need to sum up some of the successes and failures in Olympic marketing and turn them into actions. What kind of companies and products are suitable for Olympic marketing? What is Olympic marketing? The author believes that Olympic marketing is based on various Olympic-related content.