出版工作中追求噱头、盲目图取利润的情况现在已不难见到,随便跑到书店去看看,只就书名,往往就觉得有不少书有一股俗气扑面而来,令人难受。“案件”、“爱”、“春梦”、“死”……的书名,在书店里琳琅满目。是诱惑?是刺激?还是俗气?出版社为了能卖得出去,为了吸引读者,把书名搞得十分耸人听闻,以为这样可以迎合读者的趣味。实际 Publishing work in the pursuit of gimmicks, blind drawing profit situation is not difficult to see now, just go to the bookstore to see, only the title, often feel that there are a lot of books have a cheesy to the face, uncomfortable. “Case”, “love”, “Spring Dream”, “death” ... ... title, dazzling array in the bookstore. Is the temptation? Is the stimulus ?, or tacky? Publishing house in order to be able to sell it, in order to attract readers, the title made a very sensational, thought this can cater to the reader’s interest. actual