滚筒洗衣机自进入中国市场以来,销量一直持续增长。随着人们消费水平提高,企业产品结构调整,滚筒洗衣机市场在近两年更是实现爆发式增长。走在各大家电卖场,记者更是感受到这一变化。各商家滚筒洗衣机琳琅满目,在卖场中争奇斗艳。2011年,各个企业在滚筒洗衣机上的产品策略是怎样的?万元以上:大品牌纷纷布局万元以上这一价位段几年前被三星、LG产品独占的局面已经一去不返。不过,除海尔外,万元级高端市场的竞争仍然在 Since the drum washing machine into the Chinese market, sales have continued to grow. With the improvement of people’s consumption level and the adjustment of product structure of enterprises, the drum washing machine market has achieved explosive growth in the past two years. Walk in the major appliance stores, the reporter is feeling this change. Various businesses drum washing machine dazzling array of contests in the store. 2011, various enterprises in the drum washing machine product strategy is what? Million or more: large brands have layout of more than million this price segment a few years ago by Samsung, LG exclusive product situation has gone. However, with the exception of Haier, the competition in the high-end market of 10,000 yuan is still in progress