营销管理要适应“两个根本性转变”，主要思路应该是按照市场经济要求，强化营销管理的五项功能，发挥营销管理的四大作用。一、强化营销管理的五项功能1．先导性功能。市场经济下，企业生产经营的最终目的是要取得盈利。先导性的内涵“指导生产、引导消费、满足需求”体现了市 Marketing management should adapt to the “two fundamental changes”. The main idea should be to strengthen the five functions of marketing management and play the four major functions of marketing management in accordance with the requirements of the market economy. First, to strengthen the five functions of marketing management 1. Leading function. Under the market economy, the ultimate goal of enterprise production and management is to make profits. The leading connotation of “guiding production, guiding consumption and meeting demand” reflects the city