【摘 要】
：
继浙江卫视剑出江南,在全国电视市场上独领风骚之后,浙江教育科技频道也异军突起。中国广电协会和清华大学等科研机构经过综合调研,概据影响力、美誉度、收视率和广告创收等
【机 构】
：
浙江大学新闻研究所,浙江广电集团教育科技频道 硕士研究生,总监
论文部分内容阅读
继浙江卫视剑出江南,在全国电视市场上独领风骚之后,浙江教育科技频道也异军突起。中国广电协会和清华大学等科研机构经过综合调研,概据影响力、美誉度、收视率和广告创收等情况的综合评定,正式确立浙江教育科技频道、湖南经视台、江苏城市频道、山东齐鲁频道为省经地面频道“四水龙”。“思路决定出路”。浙江教育科技频道自2001年创办至今,短短几年时间内,在搏杀激烈的电视市场中,剑走偏峰,奇招叠出,成为“实力媒体”。他们的成功经验值得业界借鉴。
Following the Zhejiang Satellite TV Jian Jiangnan, dominate the national television market, Zhejiang Education Science and Technology Channel has also sprung up. China Radio and Television Association and Tsinghua University and other research institutions after a comprehensive survey, based on the influence, reputation, ratings and advertising revenue and other comprehensive assessment of the situation, the formal establishment of Zhejiang Education Technology Channel, Hunan Economic Observatory, Jiangsu City Channel, Shandong Qilu Channel for the province by the terrestrial channel “four water dragon.” “Ideas determine the way out.” Since its founding in 2001, Zhejiang Education and Technology Channel has become a “strength media” in just a few years in the fierce television market. Their successful experience deserves the help of the industry.
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