冰箱市场洋品牌的卷土重来之势,已经引起各方关注。随着新一轮销售旺季的到来,这种趋势呈现出新的动向。 据赛诺市场研究公司2001年4月对全国35个城市的调查表明,以伊莱克斯为代表的冰箱洋品牌继续保持上升趋势,而国产品牌的市场份额却有所下降,两者的差距正在缩小:在上海,伊莱克斯市场份额已达到了14.4％,排在第二位,仅比排在第一位的海尔低2个百分点;而在四南四城市,伊莱克斯的市场排名 The renewed trend of foreign brands in the refrigerator market has attracted attention from all parties. With the arrival of a new round of sales season, this trend is showing new trends. According to a survey conducted by Sanofi Market Research in April 2001 on 35 cities in the country, refrigerator brands represented by Electrolux continue to maintain an upward trend, while the market share of domestic brands has declined, and the gap between the two is increasing. Zoom out: In Shanghai, Electrolux’s market share has reached 14.4%, ranking second, only two percentage points lower than Haier ranked first; while in four four southern cities, Electrolux’s market ranking