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中国证券市场在短短二十年间 获得了巨大的发展。如何在 最低的风险下获得最高的收益是证券投资者追求的永恒主题,作为资本市场主角之一的证券公司也不例外。证券公司必须通过对风险的管理或经营才能获得收益,风险管理体系的完善和风险管理技能的不断提高己成为证券公司必备的发展前提。而客户关系管理(CRM)的应用实施,为证券公司管理各项业务的风险,提升风险价值,提供了有效的管理思想和技术工具。客户关系管理(CRM)的应用实施,为证券公司管理各项业务的风险,提升风险价值,提供了有效的管理思想和技术工具。
China’s securities market has enjoyed tremendous growth in just two decades. How to get the highest return with the lowest risk is the eternal theme pursued by securities investors. As one of the capital market players, the securities companies are no exception. Securities companies must obtain the benefits through the management or operation of risk. The improvement of risk management system and the continuous improvement of risk management skills have become the prerequisites for the development of securities companies. The implementation of customer relationship management (CRM) has provided effective management thinking and technical tools for securities companies to manage the risks of various businesses and enhance the value of their risks. The implementation of customer relationship management (CRM) has provided effective management thinking and technical tools for securities companies to manage the risks of various businesses and enhance the value of their risks.