新环境下,电视媒体的地位仍然稳固随着科技的不断进步,移动智能设备的普及加速了移动互联网的发展,各种新媒体层出不穷,电视作为传统媒体,正面临着前所未有的激烈竞争。智能手机和平板电脑的出现削弱了电视的关注度,电视媒体的价值也开始受到一定的质疑。与此同时,广告主越来越多地在数字社交媒体上砸钱,传播集团、广告公司巨头等也纷纷在中国掀起了一股对数字营销公司的收购潮,所有的一切都似乎预示着一场新媒体的变革已经到来。 In the new environment, the status of the television media is still solid. With the continuous advancement of science and technology, the popularization of mobile intelligent devices has accelerated the development of the mobile Internet. Various new media are emerging one after another. Television, as a traditional medium, is facing unprecedented fierce competition. The advent of smartphones and tablets has weakened television attention, and the value of television media has also begun to be questioned. In the meantime, advertisers are throwing more and more money on digital social media. Communication groups and giant giants such as advertising agencies have also launched wave of acquisitions of digital marketing companies in China, all of which seem to herald a Change of new media has arrived.