新媒体时代的到来是信息化产业发展的一个重大里程碑,新媒体加快现代社会生活、生产、交流的效率,提供了加大的信息交换互动空间,对管理来说,新媒体加快了管理手段的科技化、信息化和传媒化。而在这样的背景下我们思考管理的所涉及到的范畴,发现这种外部的变化引发的内部的升华成为现代管理科学和哲学研究的重要课题。 The arrival of the new media era is a major milestone in the development of the informatization industry. New media speeds up the efficiency of life, production and communication in modern society and provides more room for information exchange. For management, the new media speeds up the management of Science and technology, information and media. Under this background, we think about the categories involved in management and find that the internal sublimation caused by such external changes has become an important issue in the modern management science and philosophy.