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常州拖拉机厂生产的东风12型手扶拖拉机,是全国名牌产品。1979年荣获国家优质产品银质奖。十年来,生产发展快,经济效果好,工业产值平均年递增10.6％。但是从八○年下半年开始,手扶拖拉机突然由畅销变为滞销。八一年的订货更发生了严重的困难,对工厂冲击很大。在此情况下,常拖厂不是消极等待,而是狠抓市场调查,进行市场预测,摸到了畅销与滞销、真象与假象、旺季与淡季的本质。看到了长线中的短线,他们得出结论,东风12型手扶拖拉机是名牌产品,只要继续抓好
Changzhou tractor factory production Dongfeng 12-type tractor, is the national brand-name products. In 1979 won the national quality product silver award. In the past ten years, the production has been developing rapidly with good economic results. The industrial output value has increased by 10.6% annually on average. However, from the second half of 1980, walking tractors suddenly changed from best-selling to poor sales. In 81 orders more serious difficulties occurred, a great impact on the factory. Under this circumstance, Changluo Plant does not wait for a negative wait. Instead, it pays close attention to market surveys, makes market forecasts, and touches off the sales and slow sales, the truth and the illusion, and the nature of high and low seasons. See the long-term in the short-term, they concluded that the Dongfeng 12-type tractor is a brand-name products, as long as continue to do a good job