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欲增强我国外贸企业的国际市场竞争力,使其推出的商品拥有较高的国际市场占有率,我们除了要在提高出口商品质量、科技含量及其附加值等方面下功夫外,还要在国际市场营销艺术,在商战谋略方面比竞争对手技高一筹。为此,笔者从境外企业的一些商战成功的案例入手,联系我外贸企业的实际,将“老外”商战致胜的诸多个案信手编写成一组文章,在对其所使出的商战高招进行剖析的同时,点出其商战致胜的“诀窍”,即闪光点。以期借“他山之石”,攻已之玉,使国人从中得到些启迪。 厚利少销 技高一筹 时下,不少商家都信奉“薄利多销”的生意经。但美国的“食品大王”吉诺·鲍洛奇却认为“厚利少销”比“薄利多销”
In order to enhance the competitiveness of China’s foreign trade enterprises in the international market so that the products it launches enjoy a relatively high share of the international market, we must make efforts not only to improve the quality of export commodities, their scientific and technological content and their added value, Marketing art is superior to competitors in business strategy. To this end, the author starts with some successful cases of overseas commercial enterprises in war and links with the reality of our foreign trade enterprises. He wrote a series of articles on a number of cases that “foreigner” win the war and at the same time analyzed the tactics he wished to make , Point out its business strategy to win the “knack”, that is bright spot. In order to borrow “the stone of other mountains”, attack the jade has made the people get some enlightenment. Houli less proficient nowadays, many businesses believe in “small profits but quick turnover” business. However, the United States, “Food King” Gino Ballocci think “thick profit less sales” than “puerile”