目前中国已成为奥迪全球第二大市场,2010年奥迪在华销售汽车22.5万辆,同比增长43.5%,仅以微弱差距逊于奥迪在德国本土的22.9万辆销售业绩。细观这个“德国制造”的理性品牌在中国的本土化之路,一系列富含情感因素的营销举措接踵呈现。此前,奥迪借助腾讯平台开展的“我要上腾讯网”线 At present, China has become Audi’s second largest market in the world. In 2010, Audi sold 225,000 vehicles in China, an increase of 43.5% over the same period of last year. It only lagged behind the slight sales of 229,000 vehicles sold by Audi in Germany. A detailed look at this “Made in Germany” rational brand in China’s localization of a series of emotional factors in the marketing initiatives have emerged. Earlier, Audi with Tencent platform “I want to Tencent ” line