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1981年,麦当劳快餐店的一家分店在马尼拉开张了。这时很少有人相信在市场竞争中未能积累太多经验,仅拥有11家小店的菲律宾乔比利快餐店能与快餐业的跨国名企——麦当劳抗衡。 然而,乔比利快餐店不但无惧麦当劳的挑战,相反,他们认为与世界级企业过招是自己进军国际市场绝佳的练兵机会,也是企业得以学习麦当劳先进的品质管理,成本控制以及店面服务制度化的机遇。正因为虚心学习以弥补自身的不足,
In 1981, a branch of a McDonald's fast food restaurant opened in Manila. Few people at this time believe that in the market competition failed to accumulate too much experience, with only 11 stores in the Philippines Qiaobili fast food restaurants and cross-border multinational companies - McDonald's to contend. However, Qiaobili fast food restaurants not only do not fear the challenge of McDonald's, on the contrary, they think that the world's top companies resort to their own martial arts into the international market is an excellent opportunity for training, but also to learn business McDonald's advanced quality management, cost control and store service system Opportunities. It is because of open-minded learning to make up for their own lack of,