广大的中国市场吸引了世界各国的企业,他们纷纷进入中国。有的在中国建立分支机构,有的甚至将本部移至中国。但更多的是在中国创建中外合资企业。由于文化背景的差异,中外人员在合资企业经营活动中,必然带来思考问题的方式、处理问题的方法,以至工作作风等各方面的差异。中外合资企业中表现的文化冲突与融合,不仅直接影响着中外双方人员的合作,影响着合资企业的经营业绩,还关系到中外企业合资重组是否 The vast Chinese market has attracted businesses from all over the world and they have entered China one after another. Some establish branches in China, and some even move their headquarters to China. But more is to create Sino-foreign joint ventures in China. Due to the differences in cultural backgrounds, Chinese and foreign personnel in business activities of joint ventures inevitably bring about differences in various aspects such as ways of thinking about problems, ways of handling problems, and work style. Cultural conflicts and mergers manifested in Sino-foreign joint ventures not only directly affect the cooperation between Chinese and foreign parties, but also affect the operating performance of the joint ventures. They are also related to whether or not joint ventures and reorganizations of Chinese and foreign enterprises are conducted