在信息爆炸时代,信息的无限和注意力的有限使人们的注意力成为稀缺商品。对企业而言,注意力意味着影响力,意味着潜在消费力。企业要树立品牌形象,就要获取消费者的关注,重视注意力经济的发展,重视企业新闻策划这种高效的营销和传播手段。因此,企业新闻策划正在得到众多企业的重视和运用,成为企业技术创新能力、融资能力和人才吸引能力之后的“第四竟争力”。 In the information explosion era, the infinity of information and limited attention have made people’s attention a scarce commodity. For businesses, attention means influence, meaning potential spending power. Enterprises to establish a brand image, it is necessary to obtain the attention of consumers, attention to the development of attention economy, emphasis on corporate news planning efficient marketing and dissemination means. Therefore, the enterprise news planning is being valued and applied by many enterprises and becomes the “fourth competitive power” after the enterprise technological innovation ability, financing ability and talent attraction ability.