广告直销的魅力在于它能直接刺激城乡顾客瞬间的购买力,让化妆品不仅卖得贵,而且也卖得快。据一份长江三角洲与珠江三角洲28个城乡结合点的社会消费调查资料显示2004年中国城乡居民消费正从物质型向享受型转移,综合消费指数正从万元级向十万元级上升,美妆产业成为城乡结合点居民消费的新热点。中国发达地区的城乡结合点,已具备化妆品大营销的所有条件,城乡结合通路转型的重大商机唾手可得。新市场,新思路,需要新的营销通路。但是20年来,90%以上美妆 The charm of direct advertising is that it directly stimulates the purchasing power of urban and rural customers instantaneous, so that cosmetics are not only expensive, but also sold fast. According to a survey of social consumption in the junction of 28 urban and rural areas in the Yangtze River Delta and the Pearl River Delta, the urban-rural resident consumption in China is shifting from a material to a pleasing one in 2004. The composite consumer index is rising from 10,000 yuan to 100,000 yuan. The makeup industry has become a new hot spot for urban residents. The combination of urban and rural areas in developed areas of China already possesses all the conditions for large-scale cosmetics marketing. Great opportunities for urban-rural integration are readily available. New markets, new ideas, the need for new marketing channels. But 20 years, more than 90% of beauty