麦当劳:温情绵绵 体贴入微,温情绵绵,一直是美国老牌快餐企业麦当劳坚持奉行的经营哲学。其具体策略是:在食品结构上尽可能从中老年消费者的消化吸收能力,营养需要和健体的角度出发,以软、少、精、美为主;在价格规定上,根据中老年消费收入来源减少、购买力相对趋弱的 McDonald’s: Warm and considerate, gentle and warm, has always been the operating philosophy of the old American fast-food company McDonald’s. The specific strategy is: As far as possible from the digestion and absorption capacity, nutritional needs and fitness of middle-aged and elderly consumers in the food structure, it is mainly based on softness, lack, refinement, and beauty; on the basis of price regulation, it is based on middle-aged and elderly consumption income. Reduced sources, relatively weak purchasing power