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市场化的经济发展使得市场营销也成为热门的行业,高校在这一专业的人才培养方面不断的投入更多的精力,由于市场营销专业的实践性相对较强,所以这就需要通过科学化的教学方式加以应用。基于此,本文主要就高职市场营销教学中体验式教学特征和教学现状进行分析,然后结合实际就高职市场营销教学中体验式教学应用策略进行探究,希望通过此次理论研究对高职学生的市场营销能力加强起到促进作用。体验式教学模式的应用是对以往教学模式的突破,对于
Market-oriented economic development has also made marketing a popular industry. Colleges and universities are devoting more energy to this professional personnel training. Since the marketing profession is relatively more practical, it needs to be scientifically Teaching methods to be applied. Based on this, this article mainly analyzes the experiential teaching characteristics and teaching status in the marketing of higher vocational education, and then explores the application of experiential teaching in the marketing of higher vocational education in the light of the actual conditions. It is hoped that through this theoretical study, The strengthening of marketing capabilities play a catalytic role. The application of experiential teaching mode is a breakthrough in the past teaching mode