在建立社会主义市场经济体制的新形势下，新闻出版管理工作面临许多新的情况和新的问题。由于新闻出版工作的特殊性和国家对新闻出版工作的特殊要求，更增加了管理工作的难度。如何做好新形势下的新闻出版管理工作，不妨从树立管理者的良好形象做起。因为形象体现了一种职责， Under the new situation of establishing the socialist market economic system, press and publication management face many new situations and new problems. Due to the particularity of the press and publication work and the special requirements of the state for press and publication, the difficulty of management is further increased. How to do a good job of press and publication management under the new situation may start from setting up a good image of managers. Because the image reflects a duty,