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会展业和城市品牌形象具有较强的互动效应,切实突出城市特色,导入“五力”策略,搭建会展平台,能够不断提高城市品牌形象的竞争力。
MICE industry and city brand image have a strong interactive effect, effectively highlighting the city features, introducing the strategy of “Five Forces” and building an exhibition platform to continuously improve the competitiveness of the city’s brand image.