汽车广告是汽车品牌形象塑造和拓展的重要途径,通过一系列的精心设计,向人们传达持续有效的品牌理念和品牌价值,与消费者建立起某种联系,引起共鸣,从而促使消费者产生购买冲动。我们非常有幸邀请到资深的广告人郁海敏先生,与我们分享他多年的广告经验。品牌塑造的关键——潜入消费者的心灵郁总首先与我们一同回顾了20多年以来中国汽车市场发生的转变,由产品时代走向品牌 Car advertising is an important way to shape and expand car brand image. Through a series of meticulous designs, it will convey continuous and effective brand concept and brand value to people, establish some connection with consumers and resonate so as to make consumers purchase impulse. We are very fortunate to invite Mr. Yu Haimin, a veteran advertiser, to share with us his many years of advertising experience. The key to brand building - Sneaking into the mind of consumers Yu first reviewed with us the changes that have taken place in China’s auto market in more than 20 years, from the product era to the brand