广告作为一种运动,有一个完整的传播过程。可以说,广告是在完成传播过程以后达成它广而告之的目的的。美国China/Day总裁兼创意官李·克劳说:“我热衷于能够对企业在市场上的定位与价值有所帮助的所有传播方式有时公共关系是一种 Advertising as a sport, there is a complete communication process. It can be said that advertising is to achieve its goal of widespread advertising after the completion of the communication process. Lee Kroew, President and Creative Officer, US China / Day, said: "I am passionate about all the ways of communication that help companies define their position and value in the market. Sometimes public relations is a