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我国现今经济发展的特别快,旅游业的经济现今也在飞速发展,随着旅游行业对当地的设施进行改善,提高旅游行业的整体服务水平,很多民众都是在法假或休闲时间选择出去旅游,现在多数旅游团队都选择自助旅游,自助旅游已经成了现在的主流,本文就以自助旅游的发展及营销策略的研究与讨论为题,来讨论自助旅游现在的状况与出现的问题,并且研究出自助旅游的发展营销对策。
With the rapid economic development in our country nowadays, the economy of tourism industry is also developing rapidly. With the tourism industry improving the local facilities and improving the overall service level of the tourism industry, many people choose to travel during the holidays or leisure time Nowadays, most travel teams choose to travel by themselves and self-help travel has become the mainstream nowadays. This paper discusses the current situation and problems of self-help travel with the theme of self-help travel development and marketing strategy research and discussion. Traveling from the development of tourism marketing strategy.