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There are many factors affecting English leing, and motivation of leer is crucial to it. The purpose of this paper is to explore some measures to stimulate English leing motivation and help college students to le English better . Based on the in?vestigation of college studentsparticipation in English cer, this paper focuses on the main factors affecting the English leing motivation of Chinese college students. The paper investigates the situation of college students taking part in English cer, and analyzes what is the English leing motivation of college students, based on a questionnaire survey of 180 random students in Xian Innovation College of Yanan University, as well as uses other relevant scholarsideas for reference. And then it puts for?ward some efficient measures to promote college studentsEnglish leing.