主持人的一切言语活动,都是在特定情境中不同语用策略的运用,语用原则是人们在使用语言符号实现自己的交际目的时所遵循的言语交际原则。本文以主持人为研究对象,从语用学的角度出发对主持人在主持节目过程中所使用的合作原则、礼貌原则进行分析,总结它们对主持人的影响,探讨提高传播效果的有效途径。 All the speech activities of the moderators are the application of different pragmatic strategies in specific situations. The pragmatic principle is the principle of verbal communication that people follow when they use language symbols to achieve their communicative goals. This article takes the moderator as the research object, analyzes the host cooperation principle and politeness principle used in the program from the pragmatic point of view, summarizes their influence on the moderator, and discusses the effective ways to improve the communication effect.