在国外,作为知识产权的商标早已被视为人类所创造财富的重要组成部分,即我们所说的无形资产。尤其是一个国际名牌,就是一笔巨大财富的意义早已被世人所瞩目。早在1967年,美国特拉华公司“可口可乐”商标的价值就已达30亿美元之巨,占该公司财产的四分之一。长期以来,我国企业的商标意识十分淡薄,由此而吞下的苦果便是我国许多企业在出口自己名牌产品时,都因商标被抢注而吃了大亏,经济损失惨重。除“青岛啤酒”在美被抢注外,尚有“竹叶青”在韩国被抢注,“杜康”在日本被抢注,“凤凰”、“蝴蝶”在印尼 Abroad, the trademark of intellectual property has long been regarded as an important part of the wealth created by mankind, what we call intangible assets. Especially an international brand name, is the meaning of a huge wealth has long been the world’s attention. As early as 1967, the value of Delaware’s “Coca-Cola” trademark had reached 3 billion U.S. dollars, accounting for one-fourth of the company’s property. For a long time, Chinese enterprises have a weak awareness of trademark. As a result, many Chinese enterprises export their own branded products because of their trademark infringement and suffer huge losses, resulting in heavy economic losses. In addition to “Tsingtao Brewery” being registered in the United States, there are “bamboo leaf green” being registered in South Korea, “Dukang” being registered in Japan, “Phoenix” and “Butterfly” in Indonesia