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提高舆论引导能力既要硬件,也要软件。这里包含三个主要要素:阵地、市场、内容。在改进报道内容和手段方面应该做到时政新闻要既正确有用又好看;民生新闻要以人为本、以民为本,又要坚持导向;热点引导和舆论监督要帮忙要主动;突发性事件的舆论引导要快速有力。提高舆论引导能力的核心问题是建设一支好的新闻队伍。
To improve the capacity of public opinion to guide the hardware, but also software. There are three main elements here: position, market, content. Political news should be both accurate and useful in improving reporting content and means. People’s livelihood news should be people-oriented, people-oriented, and adhere to guidance. Hot guidance and public opinion supervision should help to take the initiative. Opinions on unexpected events Guide to be fast and powerful. The core issue of improving the guidance capacity of public opinion is to build a good news team.