如果我要说,中国的广告学至少在培育人才上出了问题,这应当会得到业内大多数人的共鸣。究竟人才问题出在哪里?在广告主与高校的对阵中,我们更愿意站在企业角度来审视广告教育出现的不足。“理论”一词,据罗素所说,在古希腊文中有“观光”的意思,用以描述那些对学术有追求的人们对真理的探求。一门学科从诞生到成熟,无不经历理论高度的塑造,并以这个学科的高度 If I say that advertising at least in China has problems in nurturing talent, it should resonate with the majority of the industry. In fact, where is the talent problem? In the match between advertisers and universities, we are more willing to stand on the point of view of business advertising education deficiencies. The term “theory”, as Russell said, has the meaning of “sightseeing” in ancient Greek to describe the search for truth for those who pursue academic pursuits. A discipline from birth to maturity, all without exception experienced a theoretical height of shaping, and the height of the discipline