包装是指用于盛装货物的容器及其它包装物。它是产品的一个组成部分。从包装与销售的关系看,包装具有广告和推销功能,可以称之为“沉默的推销员”。商品在销售上能否取得成功,不但取决于产品,而且取决于包装。世界文化是由不同的民族文化所组成的,由于自然条件和社会条件的不同 Packaging refers to the container and other packaging used to hold the goods. It is an integral part of the product. From the packaging and sales relationship, the packaging has advertising and marketing functions, can be called “silent salesman.” The success of sales of goods, not only depends on the product, but also depends on the packaging. World culture is composed of different national cultures, due to the different natural conditions and social conditions