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中国神话元素是华夏古文明的重要组成部分之一,在世界艺术史上都占有很高的艺术价值,中国神话元素是我国古代人民在认识和改造世界的生产实践活动中总结出来的,奇特的想法,夸张的形象,高度总结风格特征。生活是中国神话元素产生的根源,也是它得以发展和充实的深厚沃土,大自然的植物、日常的衣食住行,都是中国神话元素的取材源泉。随着当下我国动画产业的不断发展,神话元素被广泛借鉴到企业动画广告设计中,成为我国动画广告特有的艺
The Chinese mythological element is one of the important parts of the ancient Chinese civilization. It occupies a high artistic value in the world art history. The Chinese mythological elements are summed up in ancient China’s production and practice activities of understanding and transforming the world. The peculiar idea , Exaggerated image, highly summarized style characteristics. Life is the root cause of the Chinese mythological elements. It is also the deep fertile ground for its development and enrichment. The plants of nature and daily necessities of life are sources of Chinese mythological elements. With the continuous development of the animation industry in our country, the mythological elements have been widely used in the design of corporate animation advertisements and become the unique art of Chinese animation advertisements