世界人口老龄化问题正日益受到各国政府首脑、社会学家和市场营销学家的重视 ,而中国是人口老龄群体最大的国家。本文定量地描述了中国老龄化变化状况 ,即人口规模、增长速度、构成分布以及购买力和购买欲望等。可供政府制定经济发展计划和厂商制定营销战略参考。 The problem of population aging in the world is increasingly valued by the heads of government, sociologists and marketers, and China is the country with the largest population of the elderly. This article quantitatively describes the changing conditions of aging in China, namely population size, growth rate, composition and distribution, as well as purchasing power and desire to buy. For the government to develop economic development plans and manufacturers to develop marketing strategy reference.