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旅游业在国际经济贸易中是最重要、发展最快的行业之一,当景区发展成熟到一定阶段.旅游纪念品的开发设计就成了新的经济增长点。旅游纪念品应是景区文化特征的代言物.开发设计有地方特色的旅游纪念品是旅游经济向纵深发展的新思路.并且可以和扩大内需的战略方针及建设节约型社会的目标有机地结合起来。
Tourism is one of the most important and fastest-growing industries in international economy and trade, and the development of tourist souvenirs has become a new economic growth point when the scenic spots have matured to a certain stage. Tourist memorabilia should be the spokesman for the cultural features of scenic spots, and the development and design of tourism souvenirs with local characteristics is a new way of thinking that the tourism economy should develop in depth and organically integrate the strategy of expanding domestic demand with the goal of building a conservation-oriented society.