随着信息技术的快速发展,以互联网、数字电视、手机自媒体等为代表的新媒体形式不断涌现。这些新媒体形式的出现正逐渐影响着社会各个领域以及人们的生活方式,开启了人类社会生活的新时代。新媒体在改变人类的生产方式的同时,也会对人类的思维产生重大影响。从本质上来说,新媒体是一种中性的技术形式。因此,在当前的背景之下,重视新媒体的意识形态阵地就显得尤为重要,深入研究新媒体与社会主义意识形态建设的关系具有重要的理论和实践意义。 With the rapid development of information technology, new forms of media represented by the Internet, digital television and mobile phone self-media are emerging. The emergence of these new forms of media is gradually affecting the lifestyles of all sectors of society and people and opening up a new era in human social life. New media, while changing the mode of production of mankind, will also have a significant impact on human thinking. Essentially, new media is a neutral form of technology. Therefore, under the current background, it is particularly important to pay attention to the ideological front of new media. It is of great theoretical and practical significance to study thoroughly the relationship between the new media and the socialist ideology.