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一次行动的开始意味着一个品牌的确立。通过节假日特别编排的策略和形式,央视科教频道成功地强化了“教育品格、科学品质、文化品位”的品牌定位,拓展了科教人文节目的播出内容,提升了科教人文知识在人们心中的地位。 “季播”作为舶来的经验,其与中国电视媒体实践的结合必须经历本土化和
The beginning of an operation means the establishment of a brand. Through the special arrangement of holiday strategies and forms, CCTV Science & Education Channel has successfully strengthened the brand positioning of “education quality, scientific quality and cultural taste”, expanded the broadcasting content of science and education humanities programs and promoted the humanities and sciences knowledge in people’s minds Position. “Quarterly broadcast ” as a comeback experience, its combination with the practice of Chinese television media must go through the localization and