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随着人民生活水平的日益提高,健康生活新概念的植入,使人们对健身的需求不断增长,从而也拉动了我国体育用品市场的发展。目前我国的体育用品可谓是琳琅满目,丰富多彩,从专业比赛、训练器材,到健身、锻炼器材;从场馆设施到比赛用品;从运动服饰到休闲装备一应俱全,给消费者提供了极大的选择空间。而我们从消费者的消费取向上应该不难发现我国体育用品市场的一些趋势和特点。
With the improvement of people’s living standards and the implantation of new concepts of healthy living, people’s demand for body-building continues to grow, which in turn stimulates the development of China’s sporting goods market. At present, China’s sporting goods can be described as dazzling, rich and colorful, from professional competitions, training equipment, fitness, training equipment; from venues facilities to match supplies; from sportswear to casual equipment readily available to consumers with a great Choose space. And we should not be difficult to find some trends and characteristics of the sporting goods market from the consumer’s consumer orientation.