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服饰吊牌是与服饰结合为一体的广告形式,属POP广告范畴。吊牌采用放置、悬挂、缝贴、吊、卡等形式,安置在衣、裤、裙、帽、鞋、袜、手套、提包等服饰商品上,故又称商品装潢标签。 早期的服饰吊、贴牌上是单一的产品标签,纹样单调,设计乏味。现代经济的发展,服饰款式的更新,把吊牌设计推到了树立商品形象、诱惑消费心理、刺激顾客购买欲的广告促销的前沿阵地。这一点,不仅被愈来愈多的服饰企业家所认识、所垂青,更为众多的装潢美术设计工作者所重视、所投入。
Clothing tag is combined with clothing as one form of advertising, is a category of POP advertising. Hanging tags are placed in the form of clothes, pants, skirts, hats, shoes, socks, gloves, bags and other apparel products by means of placing, hanging, sewing, hanging, cards and the like. Early clothing hanging, OEM is a single product label, pattern monotonous, design boring. The development of modern economy, clothing style updates, the tag design pushed to establish the image of the product, the temptation of consumer psychology, to stimulate the purchase of the desire to promote advertising advertising frontier position. This point, not only by more and more apparel entrepreneurs recognize, favored, more and more decorative art design workers value, investment.