企业文化是企业生产经营和管理活动中所创造的具有该企业特色的精神财富。它包括企业精神、价值观念、道德规范、行为准则等内容。它是企业的灵魂,是推动企业不断发展的精神动力。究其原因主要是:企业文化中的精神、价值观念和行为准则能使企业职工最大限度发挥主观能动性,从而推动企业不断朝向更高、更远的目标前行。可以说,企业文化通过凝聚职工心智,能够充分发挥员工能动性,进而实现企业各项经营目标,而另一方面企业文化建设又离不开以人为本,而且必须 Corporate culture is the spiritual wealth created by the enterprise’s production, management and management activities. It includes entrepreneurship, values, ethics, code of conduct and more. It is the soul of the enterprise, is to promote the continuous development of enterprises spiritual power. The main reason is: the spirit of the enterprise culture, values ​​and codes of conduct can enable employees to maximize their subjective initiative, thus promoting the business toward a higher, longer-term goal. It can be said that the corporate culture by pooling the staff’s mind, can give full play to staff initiative, and then achieve the business objectives of the enterprise, on the other hand, the building of enterprise culture can not be separated from people-oriented, and must