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当代社会中,影视等传播和娱乐工具的普及,在相当程度上改变并重塑了人们的日常生活。影响所及,也推动了新的大众阅读趣味的养成。一个最引人注目的文化现象,莫过于二十世纪末所谓“读图时代”的到来。最初是蔡志忠的漫画经典,以其灵动的笔触拉近了经典和普通人之间的距离。其后山东画报出版社的《老照片》系列,又以不同凡响的创意引发了出版界持久不息的“老照片热”。或许1996年《老照片》的出版应被看作是进入“读图时代”的标志性事件,
In contemporary society, the popularization of the means of communication and entertainment such as film and television has changed and reshaped people’s daily life to a considerable extent. The impact, but also promoted the development of a new mass reading interest. One of the most remarkable cultural phenomena is the advent of the so-called “era of pictures” at the end of the twentieth century. Initially a Tsai Chih-chung comic classic, with its smart brush strokes closer to the classic and the distance between ordinary people. Later, Shandong Pictorial Publishing House’s “old photos” series, but also with extraordinary creativity triggered a prolonged publication of the “old photo hot.” Perhaps the publication of the 1996 Old Photo should be seen as a landmark event for entering the “era of image-reading”