随着我国加入 WTO,国有企业生存和发展的环境发生了重大变化。企业文化对企业发展、经营业绩所起的作用越来越显著,企业文化对形成企业内部凝聚力和外部竞争力所起的作用也越来越受到人们的重视。WTO 的重要作用是促进世界贸易的自由化,建立起公平、公开、公正和互惠的全球多边贸易体制,它要求各 With China’s accession to the WTO, the environment for the survival and development of state-owned enterprises has undergone major changes. Corporate culture plays a more and more significant role in business development and business performance. More and more attention has been paid to the role of corporate culture in forming the internal cohesion and external competitiveness of enterprises. The important role of the WTO is to promote the liberalization of world trade and to establish a fair, open, fair and mutually-beneficial global multilateral trading system. It requires