2004,又是一个新的纪年。每面向一个新的较大时间尺度的开端,人类总保存着一种原始的冲动。一种向上的欲望,一种超越的欲望,更是一种创造的欲望。我把这种冲动看作人类最为美好的感情之一,它也是人类文明的持久动力。作为一个有着传媒和广告两栖身份的个人,在这新的纪年开始之际,我庆幸自己还保有着这种冲动和激情。传媒和广告,我把它视作影响大众生活型态、传播文化信念的两个最有影响力的职业,相信投身广告业的众多同行,也有着与我 2004 is another new year. For every beginning of a new, larger time scale, mankind always maintains a primitive impulse. An upward desire, a transcendent desire, but also a desire to create. I regard this impulse as one of the most beautiful feelings of mankind, and it is also a lasting power of human civilization. As an individual with a media and advertising amphibious identity, at the beginning of this new anniversary, I am fortunate to have retained this impulse and passion. Media and advertisement, I consider it as the two most influential professions that influence the life style of the public and spread the cultural conviction. I believe many colleagues who are engaged in the advertising industry also have the opportunity to cooperate with me