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当前,职业体育赛事的赞助行为已成为推广品牌的重要营销手段。高校体育赛事刚刚步入市场化运作模式,企业与高校体育结合,利用高校体育赛事的影响力使其品牌更具亲和力,从而达到巩固现有消费群、最大限度开辟新的消费市场的目的;高校则要利用自身体育赛事的优势,积极与企业进行合作,利用企业提供的产品或资金更好地发展高校体育事业。
At present, the sponsorship of professional sports events has become an important marketing tool to promote the brand. College sports events have just entered the market-oriented mode of operation, the combination of enterprise and college sports, the use of college sports events make its brand more affinity, so as to consolidate the existing consumer base, the maximum opening up a new consumer market purposes; We must take advantage of their own sports events, and actively cooperate with the business, the use of products or funds provided by enterprises to better develop college sports.