现在有一种观点:认为中国企业对传统营销的应用水平还不高,因此目前的重点是提高传统营销水准,以打好基础,对互联网和电子商务,现在只需要予以关注、准备,等待条件(企业条件和社会条件)成熟。这种观点的产生,大致有两方面的原因:一是中国互联网和电子商务发展现状确实让大家看不到多少成功的案例。中国互联网无论是在基础设施建 Now there is a view: that Chinese enterprises to the traditional level of marketing applications is not high, so the current focus is to raise the traditional marketing level in order to lay a good foundation for the Internet and e-commerce, now only need to be concerned about, prepare, wait for the conditions Business conditions and social conditions) mature. There are basically two reasons for this view: First, the current status of Internet and e-commerce development in China does not allow us to see many successful cases. China’s Internet whether in infrastructure