用户的邮政消费需求是邮政市场开发关注的焦点。一般意义上的市场营销就是通过市场调研,了解用户的消费需求,有针对性地提供产品和服务,来满足用户的消费需求,从而完善营销全过程。实际上,当今企业成功的市场开发及营销过程应当是经历了解消费、满足消费和创造消费三个阶段。 The consumer postal consumer demand is the focus of postal market development. Marketing in the general sense is through market research to understand the user’s consumer demand, targeted to provide products and services to meet consumer demand, so as to improve the marketing process. In fact, the successful market development and marketing processes of today’s enterprises should be three stages of understanding consumption, satisfying consumption and creating consumption.