论文部分内容阅读
随着我国经济水平的发展,人们的文化意识也得到了提高。博物馆作为一种具有公益性特点的文化事业单位,在我国的社会历史文化中起着重要的传承作用。博物馆的宣教工作是联系人民的桥梁和纽带,是博物馆工作的首要任务。因此,为了吸引人们到博物馆中参观学习、休闲娱乐,博物馆在进行宣教的过程中需要运用公共关系的传播方法,来提高在人们心目中的地位,从而有效的实现民族文化的传承和发展。本文对在博物馆宣教工作中运用公共关系的意义进行了探讨。
As China’s economic development, people’s cultural awareness has also been improved. As a cultural institution with commonweal characteristics, the museum plays an important inheritance role in our country’s social history and culture. The missionary work of the museum is a bridge and link between the people and is the first task of the museum’s work. Therefore, in order to attract people to visit the museum for study and entertainment, the museum needs to use the public relations method to improve its position in the public’s mind so as to effectively realize the inheritance and development of the national culture. This article explores the significance of using public relations in missionary work in museums.