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分析作为市场营销的重要组成部分,在产品从生产到售出、从生产者到消费者的转移过程中起着重要的作用。 不同的产业,分销的种类和数量有所不同,但无外乎两种基本类型:批发和零售。前者将产品售与政府、社会组织,或者是零销商、后者则是把产品直接销售给最终消费者。下面笔者就这两种主要类型在美国的各种变式一一介绍。 一、颇具规模的批发商 由于批发商很少直接与消费者打交道,许多人对这一环节可能不太熟悉。可是在美国,批发商所处的地位是不可忽视的,全美共有32100家批发商店,每年总销售额超过14亿美元。现在由于批发商间的兼并联营,其总数在逐渐减少。总的来说,美国的批发商有如下几种类型;
As an important part of marketing, analysis plays an important role in the transfer of products from production to sale and from producer to consumer. Different industries have different types and quantities of distribution, but nothing less than two basic types: wholesale and retail. The former sells the product to government, social organizations, or retailers, while the latter sells the product directly to the end consumer. The following author on the two main types of variants in the United States one by one introduction. First, the large-scale wholesalers Because wholesalers rarely deal directly with consumers, many people may not be familiar with this aspect. But in the United States, the status of wholesalers can not be ignored, the United States a total of 32,100 wholesale stores, total annual sales of more than 1.4 billion US dollars. Now the total number of mergers and acquisitions among wholesalers is gradually decreasing. In general, there are several types of wholesalers in the United States;