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纤维制造的面料及后道产品要想在国际市场上取得更大的成功,需要在品牌建设方面展开一整套的系统工作,包括文化内涵、可持续发展规划、社会责任标签、国际认证、品牌形象设计及市场营销等。在第20届中国国际化纤会议(萧山2014)的“品牌与价值专题论坛”上,无论是专家的主题演讲,还是优秀企业的品牌建设故事,都明确了纤维品牌建设的重要性,他们为行业介绍了纤维品牌建设的要素,为众多企业传递了品牌营销与推广方式。可以说,“品牌与价值专题论坛”为化纤企业提供了全方位的品牌建设大餐指南。
Fabrics and after-products made of fiber To achieve greater success in the international market, we need to carry out a systematic work in brand building including cultural connotation, sustainable development planning, social responsibility labeling, international certification, brand image Design and marketing. At the “Brand and Value Forum” of the 20th China International Chemical Fiber Conference (Xiaoshan 2014), both the keynote speeches by experts and the brand building stories of outstanding enterprises all clarified the importance of fiber brand building. Introduced the elements of fiber brand construction for the industry and passed the brand marketing and promotion methods for many enterprises. It can be said, “brand and value of thematic forum ” for the chemical fiber enterprises to provide a full range of brand building guideline.