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移动通信作为一项近几年来飞速发展的技术,是继因特网之后人类历史上新一轮的科技变革,成为对人类社会发展产生巨大影响的科技新浪潮。依托于这项技术上的移动媒体(即手机、PDA、PALM等,目前以手机的运用最为普遍)是一种全新的沟通和传播载体,对于传播形态来说是种飞跃。作为广告新媒体来说,移动媒体与传统媒体,甚至是互联网媒体
As a rapidly developing technology in recent years, mobile communication has become a new wave of science and technology that has a tremendous impact on the development of human society, following a new round of technological changes in human history after the Internet. Relying on this technology, mobile media (ie, cell phones, PDAs, PALMs and the like, which is currently the most common use of cell phones) is a brand new communication and dissemination carrier that is a leap forward in the form of communication. As advertising new media, mobile media and traditional media, and even the Internet media