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20世纪以来,电视的发明给人们的生活带来了翻天覆地的变化,随着它的飞速发展,其已成为报纸、广播之后人们普遍使用的用来获取消息、接受教育、放松身心的大众媒介。与此同时,体育这一集竞赛、健体、养生、娱乐于一身的项目也随着人们物质生活水平的提高而走进了千家万户。在这样的大背景下,电视与体育相互选择,人们通过电视收看精彩纷呈的体育赛事,了解专业的体育知识;体育通过电视传递它特有的激情和睿智,这样的组合也为电视体育的未来创造了更多的可能。文章主要运用文献资料研究法对中国电视体育赛事报道的创新进行研究,以期为相关研究提供参考。
Since the 20th century, the invention of television has brought great changes to people’s lives. With its rapid development, it has become the mass media widely used by the newspapers and radio to obtain information, receive education, and relax after being broadcast. At the same time, the sports competition, fitness, health, entertainment in one project also with the improvement of people’s material and living standards into the tens of thousands of households. In this context, television and sports each other choice, people watch the colorful sporting events through television to understand professional sports knowledge; sports through television its unique passion and wisdom, such a combination for the future of television sports to create More possibilities. The article mainly uses the literature research method to study the reportage innovation of the Chinese TV sports events, in order to provide reference for the related research.